Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay up-to-date with the latest trends in the industry, and level up their marketing knowledge. Subscribe here to never miss an episode.
This episode explores content marketing strategies for regulatory technology (RegTech). It discusses why compliance professionals are avid content consumers and how creating high-quality content can help RegTech companies like Comply Advantage stand out. Featured in the episode is Will Thompson, marketing director at Comply Advantage, who details their content strategy, successful campaigns, and the role of SEO. The conversation offers insights into leveraging webinars, sales collaboration, AI tools, and effective content creation methods, highlighting the significant impact on revenue and customer engagement.
Useful links:
Find Will Thompson on LinkedIn: https://www.linkedin.com/in/will-thompson-290389106/
ComplyAdvantage’s website: https://complyadvantage.com/
ComplyAdvantage content case study: https://www.mintcopywritingstudios.com/blog/complyadvantage-content-case-study
Find Araminta on LinkedIn: https://www.linkedin.com/in/aramintarobertson/
Mint Studios website: https://www.mintcopywritingstudios.com/
Fintech Marketers: join the Slack group for free: https://www.fintechmarketinghub.com/slack
Our website: https://www.fintechmarketinghub.com/
This episode was produced by Orama - a video and podcast studio for B2B Brands: https://orama.tv/
Key topics discussed:
Content marketing as a strategic tool in regtech
Effective collaboration between content and sales teams
Use of strategic campaigns aligned with business goals
Emphasis on bottom-of-funnel SEO content
Innovating virtual event formats for better engagement
Timestamps:
00:00 Guest Introduction and Background
03:59 Role of Content in Marketing Strategy
06:13 Campaigns and Content Strategy
09:19 SEO and Content Challenges
12:22 Sales Collaboration and Content Impact
20:09 Webinars and Sales Enablement
24:09 Diving into SEO Strategies
25:48 Bottom of Funnel SEO Tactics
29:04 Impact of AI
34:38 Effective Newsletter Strategies
38:27 Webinar Success and Optimization
42:27 Will Thompson's Proudest Content Achievements
About Araminta Robertson:
Araminta is the Co-Director of the Fintech Marketing Hub and Founder and Managing Director at Mint Studios, a content marketing agency that helps financial services and fintech companies acquire customers and position themselves as experts with content marketing. She also co-manages the 2,000+ person Fintech Marketing Slack group, is the host of the Market Like a Fintech podcast and co-runs the Fintech Marketing Hub's events and conferences.
About Market Like a Fintech and the Fintech Marketing Hub:
Market Like a Fintech is a podcast hosted by the Fintech Marketing Hub, a non-profit global community of 3,000+ fintech marketers. It features a dedicated online content and resource hub, 2,000+ person Slack Group and runs various annual events and media campaigns like the Top 30 Most Influential Fintech Marketers listing, virtual AMAs sessions and IRL events with industry experts and influencers.
Listen to Will's complete interview below.
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