PXP rebrand reimagines the future of payments
- Ani Petrova
- Mar 31
- 4 min read
Updated: Apr 3
PXP has rebranded with purpose, evolving from a payments platform into a full-scale commerce ecosystem. In this exclusive interview, VP of Growth and Marketing Magda Schmid-Debska shares how this transformation reflects the company's bold new direction and the process behind it.
In an industry as fast-moving as payments, standing still is simply not an option. That’s the ethos behind PXP’s recent rebrand; a transformation that goes far beyond visual identity to signal a seismic shift in the company’s strategy, product offering, and role in the global commerce ecosystem.
Founded with a focus on powering secure, scalable payment solutions for enterprise merchants, PXP has long operated behind the scenes as a trusted platform for transaction processing across borders and channels. But as merchant needs have evolved, and the boundaries between commerce, data, and experience have blurred, so too has PXP’s ambition. The company is now stepping into a much larger role: as an orchestrator of connected commerce, offering unified payment capabilities, intelligent insights, and greater control to businesses navigating an increasingly complex landscape.
We sat down with Magda Schmid-Debska, VP of Growth and Marketing at PXP, to unpack the strategic thinking behind the rebrand, the launch of their new platform PXP Unity, and how the team is reshaping not just what payments look like but what they can do. One thing is clear: PXP isn’t just evolving, they’re leading a reinvention.
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Why did PXP decide to rebrand, and what does this new identity represent?
“This isn’t just a new coat of paint,” Magda tells us. “It’s a bold statement about where we’re going.”
PXP, once known primarily as a payment platform, is transforming into a fully integrated commerce ecosystem, designed to make payments simpler, smarter, and more connected. The rebrand marks a clear departure from being a transactional service provider to becoming a strategic partner enabling business growth through technology.
“Today’s businesses need more than just processing,” says Magda. “They need clarity, control, and capabilities that adapt. Our new identity reflects that ambition.”
“We're bridging industries and ideas to give businesses more control over their payment processes while boosting success rates and value. We're positioning ourselves as the future of payments – one platform giving endless possibilities.”
Walk us through the rebranding process—what did that look like from a marketing lens?
The journey began with strategic clarity: reimagining PXP not just as a platform, but as an enabler of end-to-end commerce.
From there, the team focused on stakeholder alignment, early and often. “We brought leadership, internal teams, and key clients into the process from day one,” Magda explains. “That buy-in was crucial.”
Then came the narrative. “Before we even touched visuals, we anchored the story — simplicity, innovation, integration. That became our north star.”
Rather than working in a linear fashion, PXP ran parallel workstreams across design, product, and comms to maintain momentum. But for Magda, the real work began post-launch: embedding the new brand across every customer touchpoint and using it as a springboard for deeper engagement.
How does the new brand visually and conceptually reflect this evolution?
The new brand identity is rich with symbolism. The circle in the logo stands for PXP’s ecosystem approach which is complete, connected, and continuous. “It’s about seamless flow between businesses, customers, and systems,” Magda notes.
The X carries a dual meaning: exponential value and the intersection of channels, technologies, and solutions. “It’s clean and modern, but deeply meaningful. It captures our role as the connector and multiplier in the payments journey.”
This layered simplicity with aesthetic clarity underpinned by strategic intent is what gives the brand its lasting power.
"What I love most about this design is how it works on multiple levels. It's simple enough to be instantly recognisable, but layered with meaning that reflects our new positioning in the market."
What sets PXP apart in the competitive payments space following this rebrand?
Differentiation comes through PXP’s flagship platform: PXP Unity. Launched in tandem with the new identity, Unity is designed to eliminate complexity with a single integration for omnichannel, cross-border payments.
“Businesses told us they were tired of stitching systems together,” says Magda. “Unity changes that. It’s one ecosystem, fully customisable.”
But Unity goes beyond convenience. With real-time insights, AI-driven optimisation, and self-service controls, PXP empowers merchants to transform payments from a backend necessity into a strategic growth lever.
“Our architecture is microservices-based,” she adds, “so businesses can scale features as needed, not be locked into bundles.”
"I'm particularly excited about the self-service capabilities we've introduced. Merchants can now fine-tune their payment routing, configure services, and design custom payment experiences themselves. They have complete control to design their perfect commerce ecosystem."
With the rebrand now live, how is PXP ensuring it resonates across audiences?
PXP’s rollout strategy is refreshingly holistic. Rather than siloing brand, product, and comms efforts, they’re orchestrating an integrated activation plan.
“We’re aligning PR, content, demand gen, product marketing—everything,” Magda says.
“It’s about consistency. Whether someone reads an article, visits our site, or talks to our team, the message needs to feel unified.”
Importantly, the brand isn’t just about being seen but about being experienced. “It has to show up in how we speak, build, sell, and serve. That’s what builds trust.”
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