PPRO, a leader in the digital payments sector, has announced the strategic appointment of Mariette Ferreira as its new Chief Marketing Officer, a move poised to significantly enhance the company's marketing strategy and global market presence.
"I am thrilled to join PPRO and look forward to leveraging my experience to take the company's marketing efforts to new heights. The payments landscape is continuously evolving, and PPRO is uniquely positioned to capitalize on this change. We have a fantastic opportunity to enhance our competitive offering and serve our customers in innovative ways." Mariette Ferreira
In a strategic move to bolster its growth trajectory, PPRO, a prominent player in the digital payment space, has announced the appointment of Mariette Ferreira as its new Chief Marketing Officer (CMO). Mariette Ferreira, a notable figure in the fintech industry, brings over 15 years of B2B marketing experience, with a special focus on fintech, to her new role at PPRO.
Mariette's career in fintech marketing is distinguished by her impactful tenure at companies like FairFX (now Equals Group) and fintech consultancy 11:FS, where she played a pivotal role in scaling the businesses. Her expertise in developing and executing robust marketing strategies has been widely recognised in the industry. This was further evidenced by her inclusion in the second edition of the FMH's Top 30 Most Influential Fintech Marketers Honour List in 2022, a testament to her influence and contributions to the fintech marketing landscape.
At PPRO, Mariette's role as CMO will be central to driving the company's marketing strategy, focusing on advancing its market position and commercial success. Her approach is expected to align closely with the company's mission of simplifying access to local payments and enabling global commerce.
Commenting on her new role, Mariette Ferreira stated, "I am thrilled to join PPRO and look forward to leveraging my experience to take the company's marketing efforts to new heights. The payments landscape is continuously evolving, and PPRO is uniquely positioned to capitalize on this change. We have a fantastic opportunity to enhance our competitive offering and serve our customers in innovative ways."
Motie Bring, CEO of PPRO, expressed his excitement about Mariette joining the team, acknowledging her strategic marketing insights as being instrumental to PPRO’s growth. He emphasised that her leadership would play a vital role in achieving the company's goal of enabling sales of goods and services worldwide through preferred payment methods.
Mariette's appointment comes at a crucial time for PPRO, as the company seeks to expand its global footprint and strengthen its position in the digital payments industry. Her proven track record and strategic marketing acumen are expected to be key drivers in PPRO’s journey towards becoming a leading force in the fintech space.
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