After 5 years at Habito, Abba Newbery is leaving the iconic brand to join the investment industry as CIRCA5000's new CMO.
"I'm mega excited to join the team at CIRCA5000, and help change the way people think about their savings forever. Beyond just returns, into the positive impact you can have on the planet. Investing in an intervention sounds up right my street." Abba Newbery
The former marketing leader of the UK mortgage fintech Habito, Abba Newbery, has joined CIRCA5000 as its new Chief Marketing Officer (CMO).
Abba spent the last 5 years at Habito, where she was responsible for the company's brand, PR, corporate comms and growth functions. During her time, Abba and her team have successfully established Habito as one of the most recognisable and bold challenger brands in the sector, with unconventional and controversial campaigns like 'Hell or Habito' and 'Mortgage Kama Sutra'.
Prior to Habito, Abba worked as Director of Commercial Strategy at News UK, pioneering the moves towards digital content. She has worked in marketing & advertising throughout her career, supporting both Google and YouTube in developing their accelerator programmes, and at agencies like UM and Carat as a communications planner.
Abba regularly speaks on fintech issues and was recognised as one of the top 30 most influential fintech marketers in 2021 by the Fintech Marketing Hub.
About the new role, Abba commented: "I'm mega excited to join the team at CIRCA5000, and help change the way people think about their savings forever. Beyond just returns, into the positive impact you can have on the planet. Investing in an intervention sounds up right my street."
CIRCA5000 (previously Tickr) is a UK-based ethical investment platform. Backed by £7m+ from VCs and fintech angels, the award-winning app now has 150k+ users. At the end of 2021, the company raised €4.5 million in a crowdfunding campaign on CrowdCube after changing its name and completely revamping its brand identity.
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