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'Market like a fintech' is the new podcast for fintech marketing professionals and enthusiasts who want to stay up-to-date with the latest trends in the industry, and level up their marketing knowledge.
Hosted by Araminta Robertson
6 days ago2 min read
Market Like a Fintech: What does successful enterprise marketing look like? Lessons from Adyen | Katarina Nordin, SVP of Marketing & Revenue, Adyen
Hosted by Araminta Robertson, 'Market Like a Fintech' is a podcast for fintech marketing professionals and enthusiasts who want to stay...
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Mar 16, 20226 min read
Market like a fintech: Building and bootstrapping with Thomas Ketchell
In this episode, Araminta is chatting with one of Curvo's founders, Thomas Ketchell.
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Feb 1, 20225 min read
Market like a fintech: Marketing innovation in crypto with Marija Riba
In this episode, Araminta is chatting with Wirex's product manager, Marija Riba.
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Jan 14, 20224 min read
Market like a fintech: All about content, tribe and talent with Helen Owen
In this episode, Araminta talks to Helen Owen of Tribe Payments about all things content, building a tribe and hiring.
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Dec 17, 20214 min read
Market like a fintech: Video production and marketing in the fintech with Gabriel Whitehead
In this episode, Araminta spoke to Gabriel Whitehead, Managing Director at Finance Shoots, a creative agency focused on fintech.
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Dec 8, 20216 min read
Market like a fintech: Building purpose around the problem you're solving with Benjamin Fernandes
In today’s podcast, Araminta is chatting with Benjamin of NALA Money about how he fell in love with the problem he was solving.
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Nov 30, 20214 min read
Market like a fintech: Digital banking and the use of referrals in fintech with Jonathan Nyst
In this episode, Araminta chats with Jon Nyst of BigPay about the power of referrals, recurring payday campaigns and content.
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Nov 17, 20215 min read
Market like a fintech: The benefit of building an in-house brand team with Luke Richardson
In this episode, Araminta is chatting with Luke Richardson, Director of Brand and Communications at Pleo. They chat about setting up outdoor
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Nov 10, 20215 min read
Market like a fintech: Financial education and marketing with Katie Perry
Today, Araminta's chatting with Katie Perry, VP of marketing at Public.com., about financial education and marketing.
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Nov 3, 20213 min read
Market like a fintech: Where to begin with community marketing and Slack with Graham McBain
Learn all about community building and slack groups from Graham McBain, Community Manager at Moov.
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Oct 22, 20214 min read
Market like a fintech: Customer research and reports: How to do them properly with Gunny Scarfo
In this episode, Araminta speaks with Gunny Scarfo from Nonfiction Research about how to do consumer research and reports properly.
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Oct 15, 20214 min read
Market like a fintech: Hiring and becoming a CMO at a fintech with Irina Chuchkina
In today’s episode, Araminta is chatting with the new CMO of Thunes, Irina Chuchkina, about how to become and hire a fintech CMO.
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Oct 8, 20212 min read
What's the future for the 'Market Like a Fintech' podcast? - Season 2 preview with Araminta & Ani
In this episode, Araminta and Ani discuss how the podcast is evolving and what listeners can expect in Season 2.
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Aug 18, 20213 min read
Market Like a Fintech: Consumer research in fintech and how to get started with Sarah Hollinshead
In this episode of Market Like a Fintech, Araminta is chatting with Sarah Hollinshead of Attest about all things consumer research.
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Aug 5, 20214 min read
Market Like a Fintech: What to focus on when marketing on a tight budget with Valentina Kristensen
This week, Araminta and Valentina talk about how OakNorth began their marketing on a tight budget.
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Jul 29, 20214 min read
Market like a fintech: The role of Decentralised Finance in fintech marketing with Lex Sokolin
In this episode, Araminta and Lex chat about the future of content creators, the role of DeFi in fintech and fintech marketing, and Co
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Jul 22, 20214 min read
Market like a fintech: The do's and don'ts of communicating ESG initiatives with Gihan Hyde
In this episode, Araminta and Gihan chat about how fintech companies can communicate ESG more effectively.
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Jul 15, 20215 min read
Market like a fintech: Crypto marketing with Michelle O'Connor of TaxBit
In this episode, Araminta is chatting with Michelle O’Connor of TaxBit about all things crypto marketing.
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Jul 8, 20217 min read
Market like a fintech: 'Building a global brand and valuable relationships' with Patrick Stal
In this episode, you'll hear from Patrick Stal of N26 and learn best practices for localising a global fintech brand, doing partnerships, an
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Jul 1, 20215 min read
Market like a fintech: 'How to stand out from competition in a growing market' with Marc Winitz
In this episode of “Market like a fintech”, Araminta is chatting with Marc Winitz, CMO of Rapyd.
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Jun 16, 20214 min read
Market like a fintech: Why the future is content and partnerships with Stephanie Bowker
In this episode, Stephanie and Ani chat about how she built Spendesks 6,500+ CFO community, Spendesk’s current marketing mix and how to crea
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Jun 10, 20216 min read
Market like a fintech: What are the banks and fintechs that get social media right?
Araminta, Dave and Afshan discuss the findings and implications of NMD+ and Whitesite's new report about banking on social media.
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Jun 3, 20215 min read
Market like a fintech: Where to get started with fintech influencer marketing with Eric Fulwiler
In this episode of “Market like a fintech”, Araminta is chatting with Eric Fulwiler, CCO at 11:FS about what fintech marketing is.
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May 27, 20215 min read
Market like a fintech: Why your employees are your best brand advocates with Jeanniey Walden
In this episode, Jeanniey of DailyPay talks about how fintech companies can remain customer-centric while focusing on the larger vision.
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May 20, 20213 min read
Market like a fintech: What can fintech companies do to stand out in a crowded with Bryan McCarty
In this episode we chat about what fintechs miss when it comes to customer experience, how to stand out in a world of integrations and APIs
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May 13, 20218 min read
Market like a fintech: How to develop product-market fit as a fintech with Shameer Sachdev
In this episode, we do a deep dive into what fintech marketing really is, how to take a fintech company from an idea to product-market fit a
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May 6, 20216 min read
Market like a fintech: What is a “Fractional CMO”? with Andrea Linehan
Araminta is speaking with Andrea Linehan, CMO at CurrencyFair about what makes a "Fractional CMO'.
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Apr 29, 20217 min read
Market like a fintech: Turning customers into brand ambassadors
In this episode, Araminta talks to Jasper Martens, Chief Marketing Officer at PensionBee, about Instagram, branding and crisis management.
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Apr 22, 20219 min read
Market like a fintech: How much customer research should you do?
In today’s episode, Araminta’s speaking to Romney Taylor, VP of Marketing at Habito.
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Apr 14, 20218 min read
Market like a fintech: Marketing to Developers: Where do you start?
In this episode, we talk about how to market a company to developers, their focus on product marketing and how Marqeta manages marketing...
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Apr 7, 20216 min read
Market like a fintech: How to grow your brand with community marketing
Araminta and Alex talk about Chip's main strategy to enable viral growth, build a community of committed investors and mature its brand.
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About the host
Araminta Robertson
Araminta is a Fintech Marketing consultant who specialises in helping Fintech startups acquire customers with high quality written content. She joined the Fintech Marketing Hub to help spread the word of great marketing tactics, strategies and stories. She is a self-professed Fintech nerd and enjoys running her own podcast, blog and newsletter.
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