opinion | Fintech Marketing 2/3

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

Fintech veteran Christie H. Kristensen shares insights on fintech marketing, driving growth, and customer-first strategies.

Ani Petrova

Sep 27, 20244 min read

Plaid’s new brand identity: A fresh take on financial progress

Plaid's rebrand bridges finance's past and future. Heather Mounsey reveals how the fintech giant became the fabric of financial progress.

Editor

Mar 35 min read

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintechs took the spotlight at Super Bowl 2025, from NerdWallet’s beluga to Ramp’s 7-day sprint. But with $8M ads, was it worth it?

Ani Petrova

Feb 126 min read

Payhawk x Grigor Dimitrov: A strategic play for brand expansion

Maisie Richardson, Payhawk's Head of Demand Gen, on its new ambassadorship with tennis star Grigor Dimitrov.

Ani Petrova

Jun 11, 20243 min read

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Volt appoints esteemed fintech marketer Irina Chuchkina as its 1st CMO

Ani Petrova

May 27, 20214 min read

"Career walk" interview with Katie Rosseau of Curve: The creative side of fintech

Editor

May 20, 20213 min read

Market like a fintech: What can fintech companies do to stand out in a crowded with Bryan McCarty

Ani Petrova

May 19, 20215 min read

Billx is now Juno: Q&A with Sara de Velasco

Editor

May 13, 20218 min read

Market like a fintech: How to develop product-market fit as a fintech with Shameer Sachdev

Ani Petrova

May 12, 20216 min read

"Career walk" interview with Kartik Krishnan of Capdesk: Growth Vs Marketing

Ani Petrova

Apr 20, 20216 min read

"Career walk" interview with Michael Jaiyeola of Erlang: Fintech Marketing post 2008

Editor

Apr 7, 20216 min read

Market like a fintech: How to grow your brand with community marketing

Editor

Apr 5, 20214 min read

6 ways fintech marketers can adapt to changing consumer behaviour

Ani Petrova

Mar 25, 20215 min read

It’s all lizard brain’s fault: Inside Yolt’s new brand campaign

Ani Petrova

Mar 12, 20214 min read

Fintech Lumio goes through a rebrand and secures £1.15m in target-smashing crowdfund

Ani Petrova

Mar 4, 20215 min read

"Career walk" with Mariette Ferreira of 11:FS: The value of brand

Araminta Robertson

Feb 25, 202111 min read

"Career walk" with Karun Arya of Oriente: Your marketing is as good as your last customer review

Araminta Robertson

Feb 15, 20218 min read

"CMO talk" with Thomas Schäubli of Apiax: Why best marketing involves the product team

Teresa Bartaseviciute

Feb 11, 20213 min read

What fintechs can learn from Monzo and BrewDog on building a strong customer community

Julia Willemyns

Feb 10, 20214 min read

How tickr’s rebranding campaign strengthens its social investing promise

Ani Petrova

Jan 20, 20216 min read

"CMO talk" with Assurly’s Loic Jeanjean: Fintech is in the era of emotional marketing

Araminta Robertson

Jan 5, 20215 min read

"CMO talk" with Qube's Scott Henderson: The biggest challenge for fintechs is building trust

Jessica Myers

Dec 3, 20204 min read

Metro Bank's Jessica Myers on "Building a brand in extraordinary times"

Ani Petrova

Nov 24, 20206 min read

How to launch a new fintech product during a crisis: Lessons from Truevo

Ani Petrova

Nov 19, 20206 min read

The fintech marketing magazine

Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

Plaid’s new brand identity: A fresh take on financial progress

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Payhawk x Grigor Dimitrov: A strategic play for brand expansion

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Volt appoints esteemed fintech marketer Irina Chuchkina as its 1st CMO

"Career walk" interview with Katie Rosseau of Curve: The creative side of fintech

Market like a fintech: What can fintech companies do to stand out in a crowded with Bryan McCarty

Billx is now Juno: Q&A with Sara de Velasco

Market like a fintech: How to develop product-market fit as a fintech with Shameer Sachdev

"Career walk" interview with Kartik Krishnan of Capdesk: Growth Vs Marketing

"Career walk" interview with Michael Jaiyeola of Erlang: Fintech Marketing post 2008

Market like a fintech: How to grow your brand with community marketing

6 ways fintech marketers can adapt to changing consumer behaviour

It’s all lizard brain’s fault: Inside Yolt’s new brand campaign

Fintech Lumio goes through a rebrand and secures £1.15m in target-smashing crowdfund

"Career walk" with Mariette Ferreira of 11:FS: The value of brand

"Career walk" with Karun Arya of Oriente: Your marketing is as good as your last customer review

"CMO talk" with Thomas Schäubli of Apiax: Why best marketing involves the product team

What fintechs can learn from Monzo and BrewDog on building a strong customer community

How tickr’s rebranding campaign strengthens its social investing promise

"CMO talk" with Assurly’s Loic Jeanjean: Fintech is in the era of emotional marketing

"CMO talk" with Qube's Scott Henderson: The biggest challenge for fintechs is building trust

Metro Bank's Jessica Myers on "Building a brand in extraordinary times"

How to launch a new fintech product during a crisis: Lessons from Truevo

"Career walk" with Diana Georgieva of Saxo Bank: Trust is all

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