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The fintech marketing magazine

Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

Fintech veteran Christie H. Kristensen shares insights on fintech marketing, driving growth, and customer-first strategies.

Ani Petrova

Sep 27, 20244 min read

Plaid’s new brand identity: A fresh take on financial progress

Plaid's rebrand bridges finance's past and future. Heather Mounsey reveals how the fintech giant became the fabric of financial progress.

Editor

Mar 35 min read

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Fintechs took the spotlight at Super Bowl 2025, from NerdWallet’s beluga to Ramp’s 7-day sprint. But with $8M ads, was it worth it?

Ani Petrova

Feb 126 min read

Payhawk x Grigor Dimitrov: A strategic play for brand expansion

Maisie Richardson, Payhawk's Head of Demand Gen, on its new ambassadorship with tennis star Grigor Dimitrov.

Ani Petrova

Jun 11, 20243 min read

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CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Volt appoints esteemed fintech marketer Irina Chuchkina as its 1st CMO

Ani Petrova

2 days ago4 min read

The Fintech Marketing Hub celebrates 5 years of excellence with the 2025 Top 30 Most Influential Fintech Marketers

Ani Petrova

Feb 126 min read

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Ani Petrova

Oct 29, 20243 min read

“Ecommpay for good” - driving financial inclusivity through rebranding

Editor

Sep 24, 20242 min read

Chime's rebrand: A bold new look for the fintech disruptor

Araminta Robertson

Apr 22, 20245 min read

Fintech Marketing Hub at Pay360 2024: Recap

Editor

Feb 6, 20242 min read

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

Editor

Jan 4, 20242 min read

CMO moves: Volt appoints esteemed fintech marketer Irina Chuchkina as its 1st CMO

Editor

Oct 3, 20235 min read

South African fintech Stitch “grows up” with a fresh brand and $25mn funding extension

Araminta Robertson

Jun 26, 20234 min read

Fintech Marketing Hub at Money2020 Europe 2023: Recap

Editor

Apr 4, 20234 min read

Top 30 Most Influential Fintech Marketers of 2023 Honour List: Out Now

Editor

Nov 25, 20224 min read

GoCardless welcomes you to a new era of payments with a new brand

Editor

Nov 2, 20223 min read

Adyen repositions brand with a new tagline

Editor

Sep 1, 20226 min read

How to run an OOH campaign: Lessons from Pleo

Ani Petrova

Jun 17, 20222 min read

CMO moves: Abba Newbery leaves Habito to join CIRCA5000 as its new CMO

Editor

Apr 7, 20224 min read

Top 30 Most Influential Fintech Marketers of 2022: Out Now

Araminta Robertson

Dec 8, 20213 min read

Survey results: Fintech marketing challenges in 2021

Ani Petrova

Oct 28, 20212 min read

CMO moves: ex-SurveyMonkey Leela Srinivasan joins Checkout.com as its first CMO

Ani Petrova

Oct 19, 20215 min read

French fintech Libeo launches new brand identity after raising €20m in February

Editor

Jun 4, 20214 min read

Starling Bank shifts from brand to product marketing and appeals to #MakeMoneyEqual

Ani Petrova

May 19, 20215 min read

The fintech marketing magazine

Browse our latest fintech marketing stories featuring some of the most exciting and successful fintechs in the world.

CMO talk with Christie H. Kristensen: Navigating fintech’s fast-paced evolution

Plaid’s new brand identity: A fresh take on financial progress

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

Payhawk x Grigor Dimitrov: A strategic play for brand expansion

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Volt appoints esteemed fintech marketer Irina Chuchkina as its 1st CMO

The Fintech Marketing Hub celebrates 5 years of excellence with the 2025 Top 30 Most Influential Fintech Marketers

Fintech’s big Super Bowl play: Was the $8M price tag worth it?

“Ecommpay for good” - driving financial inclusivity through rebranding

Chime's rebrand: A bold new look for the fintech disruptor

Fintech Marketing Hub at Pay360 2024: Recap

CMO moves: Mariette Ferreira joins PPRO after nearly 4 years at 11:FS

CMO moves: Volt appoints esteemed fintech marketer Irina Chuchkina as its 1st CMO

South African fintech Stitch “grows up” with a fresh brand and $25mn funding extension

Fintech Marketing Hub at Money2020 Europe 2023: Recap

Top 30 Most Influential Fintech Marketers of 2023 Honour List: Out Now

GoCardless welcomes you to a new era of payments with a new brand

Adyen repositions brand with a new tagline

How to run an OOH campaign: Lessons from Pleo

CMO moves: Abba Newbery leaves Habito to join CIRCA5000 as its new CMO

Top 30 Most Influential Fintech Marketers of 2022: Out Now

Survey results: Fintech marketing challenges in 2021

CMO moves: ex-SurveyMonkey Leela Srinivasan joins Checkout.com as its first CMO

French fintech Libeo launches new brand identity after raising €20m in February

Starling Bank shifts from brand to product marketing and appeals to #MakeMoneyEqual

Billx is now Juno: Q&A with Sara de Velasco

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