In its 4th edition, the Top 30 Most Influential Fintech Marketers honour listing aims to recognise the faces behind the fintech sector's success and increase awareness about the critical role of marketing. In this way, we also hope to encourage more young and talented marketers to enter the sector.
The 30 most influential fintech marketers have been selected by our esteemed judges based on the degree of their influence and achievements over the past year – incl. their total reach across different channels, engagement levels, insights relevance, community involvement, media appearance, and any notable achievements like brand campaigns, projects, awards, etc.
"We are delighted to partner with the Fintech Marketing Hub, a vibrant community of FinTech marketers, enabling us to keep the ecosystem connected and navigate challenges together."
- Roberto Napolitano, Director of Marketing & Communications | Innovate Finance
The complete list
Adine Deford
VP Marketing | Informed
Adine is the VP of Marketing at Informed.IQ, with a rich background in tech marketing spanning over two decades, including CMO roles at Appzero and MineralTree, complemented by her advocacy for women in tech and a dual degree from Boston University.
Andrew Davies
CMO | Paddle
Andrew, as CMO of Paddle, has been pivotal in raising over $295 million and aiding 4000+ customers with payment solutions, enhancing his profile with strategic roles at Optimizely and as a co-founder of Idio.
Christine Alemany
CMO | i2c
Christine, CMO at i2c, blends her engineering background and marketing prowess to fuel global growth, having driven results for tech startups and giants like Dell and Citi. She also leads Columbia Business School's Women's Circle Board as Chair.
Deborah Tan Pink
Senior VP Marketing & Comms | Sygnum
Deborah joined Sygnum in 2023 from Revolut and Bitstamp to spotlight the digital asset bank in major media and events. Beyond her fintech career, she created the podcast "Good Girls Talk About Money" in 2021, empowering women with financial management knowledge.
Elaine Mullan
Head of Marketing | Corlytics
Elaine Mullan, with a career leap from fashion to Corlytics, excels in tech marketing, champions women through MentorHER, and aligns brand stories with strategy for growth and learning.
Harjeet Singh
Marketing Director | Finastra
Harjeet leads Global Marketing Operations at Finastra, boosting B2B marketing, field marketing, and account-based marketing with data-driven strategies, tripling ROI, increasing demand by over 50%, and brand visibility by 20%.
Alana Levine
CRO | Fintel Connect
Alana is the CRO and Co-Founder of Fintel Connect, specializing in partner marketing for fintech and banking, with a rich background in SaaS and fintech leadership, and education in economics, psychology, and finance from McGill University, driving growth through partnerships for over a decade.
Chantal Swainston
Founder | The Heard
Chantal, with nearly a decade in fintech and tech PR across diverse clients, recently led UK PR and corporate communications at Wise. She champions diversity in fintech, founding The Heard in 2022, winning AltFi's 2023 "Diversity and Inclusion Champion of the Year."
Cian Weeresinghe
CMO | Wise
Cian, Wise's CMO, addresses global financial challenges, previously shaping customer experiences at Secret Escapes and enhancing brand and data strategy. His diverse background includes roles at The Guardian, ASOS, eBay, Lloyds Bank, and Capital One.
Duarte Garrido
Growth Marketer & Startup Advisor
Duarte, a Full-Funnel Marketer bridging Brand and Performance, has developed industry-agnostic brand strategies that ensure ROI. He's led global teams for giants like Sky Media and Coca-Cola and, in 2023, became VP Growth Marketing at Volt while advising several startups.
Eshana Lutawan
Marketing Manager | Helion Capital
Eshana, with 7 years of experience, excels in marketing across the Middle East, Africa, and Asia, leading teams to launch global initiatives, especially in finance and tech. At Helion Capital in Dubai, she drives marketing and supports Akkrue Capital.
Jeremiah Glodoveza
Head of Marketing | Nium
Jeremiah Glodoveza, as the Head of Global Marketing and Communications at Nium, directs a seasoned team in demand generation, brand awareness, and reputation. With over 25 years in tech marketing, he's led award-winning campaigns for major brands like Zelle, Microsoft, and Samsung.
Joseph Williams
Co-founder | ZeroKey
Joseph co-founded ZeroKey in 2023 to eliminate data entry for financial advisers. Before this, he served as CashCalc's CMO from 2015 to 2021, leading the startup to dominate with a 44% market share and recognition as a top fintech innovator. After its acquisition by FE fundinfo in 2021, Joseph shaped their product marketing for two years.
Karna Crawford
CMO | Marqeta
Karna Crawford is the CMO at Marqeta, pioneering modern card-issuing and embedded finance for global innovators. With over two decades of data-driven marketing expertise, she's driven digital transformations at Fortune 50 firms, including Ford, Verizon, and JPMorgan Chase.
Katie Hayes
Head of Marketing | Ozone API
Katie leads marketing at Ozone API. Committed to tech industry betterment, she's actively involved in fintech initiatives and associations, advocating for inclusivity and equity.
Loic Jeanjean
Fractional CMO
Loic, with 18 years in B2B marketing, excels as a Marketing Advisor and fCMO for SaaS startups, driving revenue growth and expanding businesses like Circula, Pleo, and Ledger internationally. His strategy and team leadership have contributed to generating over $100 million in ARR, showcasing his ability to actualize visionary goals into successful marketing outcomes.
Miranda McLean
CMO | Ecommpay
Miranda, CMO at Ecommpay with 20+ years in marketing for Financial Services and FinTech, previously developed Banking Circle's brand. Known for leading successful campaigns for Equifax and Thomson Reuters, she advocates for diversity in finance on the boards of EWPN and the FinTech B2B Marketing Community, earning a spot on the FMH top 30 list twice.
Nicolas Pinto
Head of Growth | Skaleet
Nicolas leads growth at Skaleet, a fintech offering a Core Banking Platform, known for his expansion strategies in Europe and global markets. With an MBA in International Marketing and high engagement in fintech on LinkedIn and X, he's twice listed in the FMH top 30.
Kamile Mazrime
Head of Marketing & Comms | Rockit
Kamile leads Communications and Partnerships in fintech, leveraging her background in journalism and politics to drive industry transformation. She focuses on strategic communication and project leadership, aiming to spur fintech growth and societal impact through her diverse skills and dedication to innovation.
Kathryn Kmiotek
Marketing Director | Fortis
Kathryn is Marketing Director at Fortis. Recognized for her efforts, including roles like Money 2020's RiseUp and Amplify Brand Ambassador and PayTech Women's NYC chapter director, she's earned accolades such as Inspiring Fintech Female and Individual Diversity Champion, marking her influence in advancing fintech inclusivity.
Leonard Burger
PMM | Sopra Banking
Leo, a Product Marketing Specialist at Sopra Banking Software (SBS), has been passionate about the democratizing power of fintech since the rise of the first digital challenger banks. Check out his Product Burger series for 3-minute innovative product analyses, or connect with him for discussions on fintech, marketing, and more.
Mariette Ferreira
CMO | PPRO
Mariette, PPRO's CMO since early 2024, brings over 15 years of B2B marketing experience, especially in fintech. Her background includes leading marketing at FairFX (now Equals Group) and serving as CMO at 11:FS. Recognized as one of the Top 30 Most Influential Fintech Marketers in 2022, she specializes in scaling businesses and entering new markets.
Natalie Williams
Marketing Director EMEA | Airwallex
Natalie spearheads marketing for Airwallex in the EMEA region, leading the company's efforts in brand, demand generation, and customer lifecycle to fuel regional growth. With a diverse background in marketing for B2B and B2C sectors and a passion for tech startups, she also dedicates time to mentoring emerging sales and marketing talent.
Nivas Ravichandran
Head of Marketing | Spendflo
Nivas, Spendflo's Head of Marketing, leads the entire marketing function globally. He brings extensive experience from his time at Freshworks, where he wore different marketing hats. He's also deeply involved in startup mentorship and marketing communities globally.
Owen McCall
Head of Marketing | SwissQuant
Owen McCall, with over a decade in marketing across fintech and web3, is the Head of Marketing & Communications at swissQuant. He's recognized for his strategic vision and storytelling, driving engagement, innovation, and notable achievements at swissQuant through effective communication and team empowerment.
Radim Oulehla
Co-founder | Fintree
Radim excels in fintech marketing, notably with Fintree.cz, impacting the sector in Czech Republic and Slovakia. His strategies and social media engagement, alongside organizing key fintech events and affiliations with professional networks, have earned him significant recognition.
Tom Davies
VP Marketing | Yonder
Tom, a key player in Yonder's founding team and now VP Marketing, transitioned from anti-human trafficking non-profit work to fintech marketing at Wise and Monzo in London, before spearheading Yonder's brand and community-led strategies, including a successful Series A crowdfunding campaign in 2023.
Prashant Mohan
CMO | Sharesight
Prashant Mohan, CMO at Sharesight since May 2018, brings a wealth of experience from roles in tech, consumer goods, and finance, including key contributions at Prospa and positions at Infosys, Google, Westpac, and Philips. At Sharesight, he's committed to enhancing financial literacy and investment engagement.
Richard George
Global Head, Business Marketing | LSEG
Richard has group wide accountability for Marketing Strategy, Content and Global Activation for LSEG’s businesses. He spent the last 15 years working in marketing and digital roles for brands in financial services, media, retail and telecoms, including Thomson Reuters and Marks & Spencer, and has recently completed Columbia Business School CMO Program.
Vanessa Schotes
CMO | enfuce
Vanessa, CMO at Enfuce, is known for her innovative marketing strategies and team-building skills, focusing on B2B, brand, and demand marketing to drive growth and international expansion. With a track record of success at Celonis, IWG Plc, and Moneycorp, she now leads Enfuce's branding and market strategy in the payments industry.
Judges
Alex Ford
ex-CMO | Claro
Gemma Livermore
Founder | Women of FinTech
Jason Huan
CMO | Endowus
Jessica Zall
ex-CMO | Percent
Polly Gilbert
CMO | Tembo
Brought to you by:
