As fintech continues to grow, we wanted to recognise the faces behind the sector's success. So, we've brought together the Top 30 Most Influential Fintech Marketers of 2021. By doing this, we also aim to increase awareness about the role of fintech marketing and encourage more young and talented marketers to enter the sector.
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The 30 most influential fintech marketers have been selected based on the degree of their influence and achievements over the past year – incl. their total reach across different channels, engagement levels, insights relevance, community involvement, media appearance, and any notable achievements like brand campaigns, projects, awards, etc.
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"We’re delighted to have partnered with The Fintech Marketing Hub to recognise and celebrate excellence in fintech marketing. The individuals selected for the Top 30 Most Influential Fintech Marketers are the brains behind some truly world-class campaigns and propositions, proving that creativity, humour and emotion have as much a place in finance as in any other sector."
- Jeremy King, Founder and CEO of Attest
The complete list
Abba Newbery
CMO at Habito
Abba is the CMO at Habito, a free UK online mortgage broker. Previously, she has also helped both Google and YouTube on developing their accelerator programmes, and worked at agencies like UM and Carat.
Alex Latham
CMO at Chip
Alex is the CMO and Co-Founder of one the UK's most popular fintechs, Chip. Alex joined the company when it had only 25 customers and has since grown the user base to over 300,000 people.
Brad Michelson
Senior Marketing Manager at eToro
Brad Michelson heads the US marketing team at eToro and is the founder of the Market Mix, a weekly newsletter on marketing trends in crypto and fintech.
Chad West
ex-Revolut
Chad West has spent the last six years helping to build high-growth tech companies, beginning with Rocket internet and, since 2017, challenger fintech brand Revolut.
Christophe L.
Marketing Lead at Finastra
Christophe Langlois is the Global Fintech Ecosystem Developer and Marketing Lead at Finastra. He is also the founder and editor of VisibleBanking.com.
David Sandstrom
CMO at Klarna
David is the CMO of Klarna. Before Klarna, David was the CEO of one of Sweden's foremost advertising agencies.
Eric Fulwiler
CCO at 11:FS
Eric Fulwiler joined 11:FS as CMO in 2019, and now oversees the group's consulting business, as well as marketing and sales, as Chief Commercial Officer. Before 11:FS, he worked at VaynerMedia in London.
Irina Chuchkina
Marketing Director, APAC at Rapyd
Irina heads up APAC Marketing for Rapyd, a Global Fintech-as-a-Service unicorn backed by Stripe and General Catalyst. She spent 15 years working on the intersection of Marketing, Payments, and Technology.
Jeanniey Walden
CIMO at DailyPay
Jeanniey Walden is the CIMO of DailyPay, helping to transform the way employees get paid. Jeanniey has led global Marketing and Growth for Fortune 1000 companies.
Katie Perry
VP of Marketing at Public
Katie Perry is VP of Marketing for Public.com. Prior to Public, Katie was VP of Corporate Strategy at Comscore.
Lauren Weinberg
Head of Marketing at Square
Lauren Weinberg is the Global Head of Marketing and Comms at Square. Lauren Weinberg is an experienced and goal-oriented marketing executive with 20 years of experience.
Luke Richardson
Director Brand & Comms at Pleo
Luke is the Director of Brand & Comms at Pleo. Before Pleo, he spearheaded content strategy at Momondo and Comms at Airtame.
Patrick Adams
CMO at BlueVine
Patrick Adams is a CMO at BlueVine. Previously, he has led the marketing teams for global brands like Chase, Citibank, Bertelsmann, Victoria’s Secret and PayPal.
Porter Gale
CMO at Personal Capital
Porter Gale has more than 25 years of experience in marketing, filmmaking, and building businesses. She is the CMO of Personal Capital and on the Board of Directors of Reddit.
Vidya Peters
CMO at Marqeta
Vidya Peters is Marqeta’s CMO. Vidya joined Marqeta from MuleSoft where she led a global team of 100+ marketers.
Adam Hadi
VP Marketing at Current
Adam Hadi is the VP of Marketing at Current. Prior to this, he worked for brands like Quidd, DRAFT, Topps Digital, and the Bureau of Labor Statistics.
Andrea Linehan
CMO at CurrencyFair
Andrea is the CMO of CurrencyFair and has over 18 years of international experience in sales, marketing, and commercial development across a range of industries.
Bryan Clagett
CRO at Moven
Bryan Clagett is Chief Revenue Officer at Moven. He joined Moven after three decades of leadership experience in the financial services and fintech markets.
Chris Pollard
Head of Demand at Sonovate
Chris Pollard is a Head of Demand Generation at Sonovate. Chris was one of the early employees of the company and played an instrumental role in its follow-up success and growth.
Dan Held
Head of Growth at Kraken
Dan is currently leading Growth at Kraken. His former company Interchange was acquired by Kraken in July 2019. Prior to that, he was at Uber on Rider Growth/Global Data.
David Rhoades
Head of Marketing at Railsbank
David Rhoades is the Global Head of Marketing for BaaS provider, Railsbank. Before Railsbank, he worked with many well-known brands such as Coke, Uber, Unilever and Singtel Group.
Greg Fisher
CMO at Affirm
Greg Fisher is CMO at Affirm. Most recently, Greg led the global brand marketing functions across PayPal, Braintree and Venmo.
Jasper Martens
CMO at PensionBee
Jasper Martens is the CMO of PensionBee since 2015. He has extensive multichannel marketing experience gathered over 15 years working in financial services and digital agencies.
Jill Cress
VP of Consumer Marketing at PayPal
Jill Cress leads the marketing teams for PayPal and Venmo. Jill brings more than 25 years of payments, brand and international experience to this position.
Laurel Wolfe
VP of Marketing at Mambu
Laurel leads marketing at Mambu, a global financial services platform. Prior to Mambu, she headed up expansion marketing for high-growth fintech Klarna and European marketing at Verifone.
Lex Sokolin
CMO at ConsenSys
Lex Sokolin has held a variety of roles on Wall Street—Lehman, Barclays, Deutsche. He currently leads marketing at ConsenSys and co-leads ConsenSys Codefi.
Nilan Peiris
VP of Growth at Wise
Nilan Peiris is a VP of Growth at Wise and he's responsible for the company's Product and Marketing efforts. Prior to TransferWise Nilan advised and scaled early startups on growth.
Patrick Stal
VP of Global Marketing at N26
Patrick Stal is a VP of Global Marketing at N26. Previously, Stal served as Head of EMEA Marketing at Uber, and worked at global brands like Interbrand and TomTom.
Stephanie Bowker
Head of Marketing at Spendesk
Stephanie Bowker is the Head of Marketing at Spendesk. Before Spendesk, Steph worked at Intuit and was the first product marketing hire at Gusto.
Yang Li
Chief Growth Officer at Ziglu
Yang is Chief Growth Officer at Ziglu. Most recently at Ziglu he helped closed the largest Seedrs crowdfunding campaign in 2020 at £6.1M, bring Ziglu’s fundraising total to over £11M.
